Sasha graduated in comparative and world literature in the Faculty of Philology, as well as graduating as a film director at the Faculty of Dramatic Arts, both in Skopje where he also received a masters degree in film and TV directing. His research field of interest is narrative forms of visual expression (video games, VR etc) arising from new digital technologies as well as new alternative ways and platforms for distribution of content. He is the founder of the production and distribution company CutAway which deals with preproduction, production of films and distribution of content and main coordinator of the first regional VOD platform Cinesquare available in 13 countries.